Academia Open
Vol 9 No 2 (2024): December
Business and Economics

Influential Factors on Online Repurchase Intentions: A Study on Tokopedia Marketplace
Faktor-faktor yang Mempengaruhi Niat Pembelian Ulang Secara Online: Studi pada Pasar Tokopedia


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  • Adam Jody Suwarno Suwarno*,
  • Lilik Indayani
Adam Jody Suwarno Suwarno
Universitas Muhammadiyah Sidoarjo, Indonesia *
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.9.2024.5367
Published September 28, 2023
Keywords
  • Online Repurchase Intentions,
  • Trust,
  • Risk Perception,
  • Perceived Benefits,
  • Tokopedia Marketplace
How to Cite
Suwarno, A. J. S., & Indayani, L. (2023). Influential Factors on Online Repurchase Intentions: A Study on Tokopedia Marketplace. Academia Open, 9(2), 10.21070/acopen.9.2024.5367. https://doi.org/10.21070/acopen.9.2024.5367

Copyright (c) 2023 Adam Jody Suwarno Suwarno, Lilik Indayani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This quantitative study investigates the impact of trust, risk perception, and perceived benefits on online repurchase intentions within the Tokopedia marketplace. Conducted in Sidoarjo, Indonesia, the research sampled individuals who had made multiple purchases on Tokopedia. Findings reveal that trust exerts a positive partial influence on online repurchase intentions, while risk perception and perceived benefits also influence repurchase intentions positively. Collectively, these factors underscore the complex dynamics of consumer behavior in the online marketplace, offering insights for e-commerce platforms and marketers seeking to enhance customer loyalty and repeat purchases.

Highlight:

  • This study examines the influence of trust, risk perception, and perceived benefits on online repurchase intentions in the Tokopedia marketplace.
  • Trust plays a significant positive role in shaping online repurchase intentions.
  • Findings provide valuable insights for e-commerce platforms and marketers aiming to foster customer loyalty and repeat purchases in the online marketplace.

Keywords: Online Repurchase Intentions,Trust, Risk Perception,  Perceived Benefits, Tokopedia Marketplace

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