NEHME, A. A. Predictive Marketing: From Data Analytics to Reading Customer Intentions Before They Think. Indonesian Journal of Public Policy Review, [S. l.], v. 27, n. 1, p. 10.21070/ijppr.v27i1.1470, 2025. DOI: 10.21070/ijppr.v27i1.1470. Disponível em: https://ijppr.umsida.ac.id/index.php/ijppr/article/view/1470. Acesso em: 28 jan. 2026.