Indonesian Journal of Public Policy Review
Vol 25 No 3 (2024): July
Social Policy

Global Insights on Public Perceptions and Engagement based on TikTok politics
Wawasan Global tentang Persepsi dan Keterlibatan Publik berdasarkan politik TikTok


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  • Indah Kartika Devi,
  • Kukuh Sinduwiatmo
Indah Kartika Devi
Universitas Muhammadiyah Sidoarjo, Indonesia
Kukuh Sinduwiatmo
Universitas Muhammadiyah Sidoarjo, Indonesia
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijppr.v25i3.1379
Published May 19, 2024
Keywords
  • Social Media,
  • TikTok,
  • Political Campaigns,
  • Public Perception,
  • Student Engagement
How to Cite
Devi, I. K., & Sinduwiatmo, K. (2024). Global Insights on Public Perceptions and Engagement based on TikTok politics. Indonesian Journal of Public Policy Review, 25(3), 10.21070/ijppr.v25i3.1379. https://doi.org/10.21070/ijppr.v25i3.1379

Copyright (c) 2024 Indah Kartika Devi, Kukuh Sinduwiatmo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

In the digital era, social media platforms like TikTok are increasingly used for political campaigns. This study examines the PAN party's use of the viral TikTok song "PAN 12" to engage students, using Davidoff’s public perception theory. Employing a qualitative descriptive method with six student informants from Sidoarjo, the research reveals mixed perceptions: some find the content engaging, while others criticize it for lacking substantive political content. The findings highlight that while TikTok can reach a wider audience and enable direct interaction with voters, it risks prioritizing popularity over political substance. Therefore, the PAN party should address criticisms with transparency and substantial communication to enhance understanding of their political goals.

Highlights:

  1. TikTok engages a wider audience for political campaigns.
  2. "PAN 12" song evokes mixed reactions from students.
  3. Balance popularity with substantive communication to address criticisms.

Keywords: Social Media, TikTok, Political Campaigns, Public Perception, Student Engagement

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