Academia Open
Vol 9 No 2 (2024): December
Business and Economics

Gen Z Muslimah Fashion Preferences Emphasizing Formality and Feminine Elegance
Preferensi Busana Muslimah Gen Z yang Menekankan Formalitas dan Keanggunan Feminin


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  • Diah Krisnaningsih*
Diah Krisnaningsih
Perbankan Syariah, Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/acopen.9.2024.10440
Published December 31, 2024
Keywords
  • Muslimah Fashion,
  • Gen Z,
  • Consumer Behavior,
  • Feminine Style,
  • MSMEs
How to Cite
Krisnaningsih, D. (2024). Gen Z Muslimah Fashion Preferences Emphasizing Formality and Feminine Elegance. Academia Open, 9(2), 10.21070/acopen.9.2024.10440. https://doi.org/10.21070/acopen.9.2024.10440

Copyright (c) 2024 Diah Krisnaningsih

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Background: Muslimah fashion evolves by blending global trends with Islamic values, yet its alignment with Generation Z’s preferences remains underexplored. Gap: Limited research exists on how Gen Z’s aesthetic and religious values intersect in Muslimah fashion, particularly in academic settings. Aim: This study examines fashion trends and purchasing behavior among Muslimah students at Universitas Muhammadiyah Sidoarjo (UMSIDA) to support MSME product segmentation. Methods: Using a descriptive quantitative approach, data from 139 female students aged 19–24 were analyzed. Results: Findings reveal 74.8% prefer formal styles for academic/professional settings, dominated by Feminine-Casual and Feminine-Classic styles, characterized by pastel tones, modest embellishments, and breathable fabrics. Novelty: This study highlights how Gen Z integrates global trends, such as Korean aesthetics, with Islamic dress codes. Implications: Insights guide MSMEs in designing fashionable yet religiously compliant products for Gen Z Muslimah consumers. Highlights:
  • Fashion Preference: UMSIDA Gen Z students favor formal attire with Feminine-Casual and Feminine-Classic styles.
  • Cultural Integration: Korean-inspired trends blend with Islamic modesty, emphasizing pastel tones and simple designs.
  • MSME Opportunity: Insights support tailored product segmentation for Muslimah fashion in academic and professional markets.

Keywords: Muslimah Fashion, Gen Z, Consumer Behavior, Feminine Style, MSMEs

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